Melotika’s new single “Pressure” featuring Krosst Out is more than just an electrifying pop anthem. It’s a message about the immense pressure young artists face in the music industry, as they try to navigate a world filled with social media and content creation. The single perfectly encapsulates the struggle that Melotika faced after the release of her last single, “Digital Dreams,” which she put a lot of effort and investment into, but the promotion campaigns failed to yield results.
Melotika is an artist who pours her heart and soul into her music. Her authenticity and relatable themes have won her a dedicated fanbase called “The Rebelz,” who have been eagerly anticipating her next release. “Pressure” doesn’t disappoint, with its catchy beats, heartfelt lyrics, and energetic rap interlude from Krosst Out.
In the song, Melotika sings about the immense pressure that she, and many young artists, feel to conform to industry standards and create a social media presence that appeals to everyone. The song encourages listeners to break free from the expectations of others and be true to themselves, no matter how much pressure they may face.
“The pressure to succeed and be someone you are not but are expected to be and conform is so real, and I reached extreme burnout,” says Melotika. The lyrics perfectly capture the struggle that many artists face, especially those just starting out in the music industry. Melotika is urging her fans to join her in rejecting these pressures and embracing their true selves. The single is a musical triumph, with a pulsating beat that will get fans moving and lyrics that will touch their hearts. The collaboration with Krosst Out adds an extra layer of energy to the song, as he interjects with a powerful rap that perfectly complements Melotika’s vocals.
Melotika’s journey in the music industry has been one of self-discovery and growth, and “Pressure” is the latest chapter in her story. The single is a testament to her resilience, her dedication to her craft, and her unwavering commitment to authenticity. Fans will undoubtedly find themselves dancing along to this vibrant pop anthem, while also being inspired to stay true to themselves in the face of societal pressures.
ABOUT THE ARTIST:
If Melotika could be described using a single word, that word would have to be authentic. The rising pop artist invites fans along with her on coming-of-age journeys about growing up, self-reflection, and finding inner confidence—themes everyone can relate to in some way—and keeps them dancing the whole time. By sticking true to who she is, how she feels, and what she wants, Melotika has pioneered a New Retro Pop style that doesn’t play into trends, fads, or constantly changing obsessions; her music is real, bona fide, and easy to connect with.
Melotika blends sounds and looks characteristic of the late ‘70s and ‘80s, with stylistic and musical influences from the mid-late ‘00s era. Her music almost becomes experimental in combining so many styles from different time periods, but it’s still undeniably catchy, danceable pop, and makes no pretensions about being anything else. Singing with a signature low register, Melotika brings back a grandiose, larger-than-life superstar quality that is a stark contrast to the modern, stripped-down, indie approach many opt for.
Coming out in 2023 is her newest effort, Ultra Butterfly, an album that sounds like the pop era of 2009 in an alternate, more modern universe, while dipping into alternative styles of rap and post-rock music as well. The album’s first single “Pressure” ft. Krosst Out is packed with groove, is as electric as it gets, and perfectly walks the line between neo and retro—everything Melotika is all about.
