Q: Hey, can you tell us a bit about where you come from, and what made you want to start a career in music?
A: I come from Edmonton, North London. I have spent time growing up in Jamaica, Hanover and Bow in East London. Music was almost forced on me from my family so it has always been a part of my life down to my dad making sure my initials was DJ which in Jamaica means rapper or lyricist.
Q: And what other artists have you found yourself listening to lately?
A: Lately I have been listening to Sincerely Keane, Masicka, Griselda, Bia, and Skeete.
Q: Who were your first and strongest musical influences?
A: My first and strongest influences were firstly my dad, Kush Tafari, and my uncle Flash but my more recognizable ones are Michael Jackson, Vybz Kartel, 50 cent, Jay Z, Nas, Biggie, Wiley and Durtty Doogz.
Q: You have just released your new EP, ‘Call Me’. Is there a story behind it?
A: Firstly with the garage version I wanted to create a vibe for singing along so that’s why I sound more like a feature on the song. I added the trap dancehall and trap soul versions because I wanted to deliver something that my audience has been used to receive from me recently.
Q: Can we expect an album from you in the near future?
A: Yes, I have the sequel to my trap love series dropping February 14th which I am very excited for. It’s called “Trap Love 2”.
Q: What do you feel are the key elements in your music that should resonate with listeners, and how would you personally describe your sound?
A: A key element in my music is the electric energy I provide even on the slower songs. I try to stimulate both sides of the listener’s brain by mixing melody, flow and lyrics. One of them will catch you. I also pay close attention to the beat selection and concepts of the songs I am writing.
I would personally describe my sound as Monday morning and Friday night – Monday morning being that motivational coffee boost and Friday night being the route to the party. More simply I would describe my sound as powerfully colourful.
Q: Do you feel that your music is giving you back just as much fulfillment as the amount of work you are putting into it, or are you expecting something more?
A: I feel my music gives me back amazing fulfilment. I honestly don’t know where I would be without this expression of art.
Q: Could you describe your creative processes? How do usually start, and go about shaping ideas into a completed song?
A: This is a great question! My creative process is I hear the beat, the song and I also feel the emotion before it’s complete. Now from that I work backwards so when something doesn’t fit I know straight away. I simply imagine the end result first. I enjoy the creative process so I don’t mind re-writing something a 100 times or working on a song for a year. Yes, you read that right. A year!.
Q: What has been the most difficult thing you’ve had to endure in your life or music career so far?
A: The most difficult thing I have had to endure in life was losing my grandmother and the most difficult thing I have had to endure in my music career is feeling that at times my music is too advanced for some of the audience.
Q: On the contrary, what would you consider a successful, proud or significant point in your life or music career so far?
A: I have so many highs in music and in life. Firstly my highs in life have got to be my daughter and my music business degree. Everyone has a degree but being a son of Jamaican immigrants it just hits different. Music highs is everyday honestly, I believe my brand represents highs. I am the type of person and artist that my next move will always be my best move so to conclude every day is a high!
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