In a rapidly evolving UK drill scene, J1UP, the Dagenham-hailing artist, has been steadily making a name for himself. With a growing fanbase and a handful of gritty releases, he’s now taking a different path with his latest single, ‘Run It Up.’ Thanks to music journalist Andra for sharing this intriguing new release that offers a deeper insight into the rising star’s life and artistry.
‘Run It Up’ marks J1UP’s third release since embarking on his musical journey earlier this summer, and it’s quite the departure from his previous gritty tracks like “LATE” and “Outside G’s.” The song provides an introspective look into J1UP’s personal life, offering a scalpel-sharp dissection of his experiences and the stories that fuel his art.
One of the most striking aspects of ‘Run It Up’ is its melodic beat and slower-paced flow. It’s a stark contrast to the aggression and energy typically associated with drill music. In this track, J1UP masterfully employs a different style to convey the narrative of his life story, revealing the versatility of his artistry.
What makes ‘Run It Up’ even more compelling is the backstory behind it. The song was conceived during a tumultuous period in J1UP’s life, a time when he was grappling with family issues, financial troubles, and frequent run-ins with the police. On the brink of a potential jail sentence, he had to make life-altering decisions, and he doesn’t shy away from addressing these challenges in his music.
J1UP’s journey as an artist is both inspiring and impressive. A self-taught artist, producer, and engineer, he was immersed in the world of music from a young age, thanks to his father’s home studio. This early exposure to the creative process fueled his passion for music. J1UP began secretly recording himself and sharing his work with friends, setting the stage for his burgeoning career.
One remarkable aspect of J1UP’s fanbase is its demographic diversity. While he may be a young artist, his listenership includes a wide range of fans, primarily aged between 18 and 34. This suggests that his music resonates deeply with a broad audience, transcending age boundaries. It speaks volumes about the relatability and impact of his music.
In a genre often associated with toughness and bravado, J1UP’s ‘Run It Up’ stands out as a bold and intimate departure. It not only showcases his artistic growth and versatility but also offers a window into his real-life struggles and triumphs. With this track, J1UP is proving that he’s not just an artist on the rise in the drill scene, but a storyteller capable of connecting with listeners on a personal level. ‘Run It Up’ is a testament to his potential and a sign of great things to come.
ABOUT THE ARTIST:
J1UP is a self taught artist, producer and engineer who started dubbing with music as a child in his dad’s home studio. Surrounded by music and witnessing the creation process from an early age, he fell in love with the craft when he started secretly recording himself and showing his music to his friends. With a similar fanbase as established drill artists DoRoad, Izzpot and SWiTCH, J1UP is mainly supported by a predominantly London based male audience. Despite the fact he is a young artist, his listenership is equally formed of fans aged between 18 and 34 which suggests how impactful and relatable his music is.
