In a world where music serves as a powerful medium to convey messages, OG EMMY, a rising Nigerian–Ghanaian artist based in London, brings a soothing and passionate anthem to the forefront with his latest single, “Black Girl Magic.” Collaborating with fellow Nigerian artist Naze, OG EMMY’s new release is more than just a song; it’s a heartfelt celebration of the beauty, strength, resilience, and magic that black girls possess. In this article review, we’ll explore the empowering message behind “Black Girl Magic” and delve into OG EMMY’s burgeoning career in the UK’s afrobeats scene.
“Black Girl Magic” is a song that radiates positivity and empowerment. It serves as a powerful tribute to black girls and women, encouraging self-confidence and self-love while challenging societal stereotypes. Through the melodic harmonies and soulful lyrics, OG EMMY’s track resonates with listeners on a personal and cultural level, celebrating the diverse qualities that black women bring to the world.
OG EMMY’s journey in the music industry has been nothing short of remarkable. Although he recently entered the UK’s afrobeats scene, he has been actively involved in the African music scene since 2016, gaining recognition from radio tastemakers in Nigeria and Ghana. His transition to the UK hasn’t gone unnoticed, as he has already opened for renowned African artists such as Goya Menor and Mayorkun.
In his own words, OG EMMY sees his career as a “movement of culture,” representing Africa, and more specifically, Nigeria, with a focus on Port Harcourt. This deep connection to his roots is evident in his music, which consistently exudes African pride and authenticity.
“Black Girl Magic” isn’t just confined to one region; it’s a song that resonates globally. OG EMMY’s music is appreciated not only in his new home of London but also in cities as diverse as New York, Rome, and Lagos. This international appeal showcases his ability to connect with audiences across Europe, America, and Africa. Moreover, OG EMMY’s music transcends gender and age barriers. With equal support from male and female listeners and a wide age range of fans, it’s clear that his uplifting melodies are universally cherished.
“Black Girl Magic” was brought to life by the talented Ghana-based producer VT Kingsville, known for his work with artists like NSG, Kwesi Arthur, and Skiibii. This collaboration has resulted in a track that not only uplifts spirits but also grooves effortlessly, making it a perfect addition to any playlist. OG EMMY’s music journey has seen him achieve notable success, with his EP “Desire” garnering over 100K streams across various platforms and drawing the attention of national and international music outlets. Notably, “Gbese,” one of OG EMMY’s previous tracks, became the most Shazamed song in North America and Canada in 2022, underscoring his global appeal.
OG EMMY’s “Black Girl Magic” is more than just a song; it’s a movement, a celebration of black women, and an ode to empowerment. As he continues to make his mark in the UK’s afrobeats scene, OG EMMY’s uplifting and authentic melodies resonate with audiences worldwide, transcending borders and barriers. With each note, OG EMMY affirms his dedication to representing his African roots and spreading positivity through music. “Black Girl Magic” is not just a song; it’s an anthem for the ages, a testament to the strength and magic of black women.*
ABOUT THE ARTIST:
Born and raised in Rivers State, OG Emmy has been cultivating and building his music repertoire since he was the age of 14, writing songs and performing in local concerts from such a young age, and when he was 16, he created the popular Nigerian teen talent concert series ‘XPOSURE’. In the past years since his official debut single ‘KitKat’ featuring Magnom from Ghana…. released when he was 18, OG Emmy has been garnering support across Nigerian and Ghanaian radio tastemakers such as COOL FM, Rainbow FM, Star FM and Joy FM, among others.
Rising Afrobeats artist OG Emmy has collaborated with fellow up and comer Naze for his latest single, ‘Black Girl Magic’. The two Ghanaian artists show great chemistry as they both look to highlight and empower the strength of black women within the track.
The artist has enjoyed a steady rise into the Afrobeats space, recently delivering his ‘Desire’ EP that showcases the artist’s songwriting ability. His latest offering was produced by VT Kingsville, who has previously worked with the likes of Kwesi Arthur and NSG, with Naze and OG Emmy linking up excellently on the instrumental.
With Afrobeats and African music in general enjoying a golden era, OG Emmy will be hoping to position himself at the heart of his genre going forward. ‘Black Girl Magic’ is another example of his strong potential.
Follow OG EMMY:
Spotify – YouTube – SoundCloud – Instagram – TikTok